2023 - 2024
Back Market
I conducted in-depth user interviews, journey mapping, and affinity mapping to develop a user-centric Opportunity-Solution Tree and presented these insights and strategic plans to C-level executives. I also led workshops on problem scoping, solution ideation, and design, fostering cross-functional collaboration to ensure that solutions align with both user needs and business objectives. Additionally, I defined product requirements with epics and user stories and spearheaded Scrum ceremonies, streamlining the agile development process.